Recently named Palo Alto Networks’ Global, EMEA and JAPAC Distribution Partner for 2020 for ‘embracing technologies, investing in specialisations and leading with services’, here are five specialisations distributors need to drive success for all channel partners.

1. Be data driven

Distributors need to drive end-user demand, identify net-new business and uncover hidden opportunities in their installed base. We use the power of data to build highly targeted demand-generation activity that drives sustained business growth and customer success.

2. Be digital first

Partners need a simple, seamless user experience aligned with vendors. We power digital business with an integrated ecosystem of digital tools that blend seamlessly with industry-leading integration for software and subscriptions.

3. Unlock lifetime value

End customers care about business outcomes not product features. We enable and equip partners with new capabilities and pipeline through an effective lifecycle framework that drives predictable recurring revenues and customer success.

4. Realise digital potential

Channel partners must embrace new business models to thrive in today’s increasingly software-driven world. We focus on goals, experience, skills and customers to develop and differentiate our partners and create new revenue streams in this digital world.

5. Lead with services

Partners need to meet complex customer needs and adopt new technologies while controlling costs. We’ve streamlined our services to provide flexible, on-demand and end-to-end learning, support and professional services where and when partners need them.

Discover more about the value we bring to the channel and how we enable and equip Palo Alto Networks partners.